What’s Your Biggest Marketing Challenge?

marketingchallenge

This week's blog is a simple one. I just want to do a short survey to find out what's your biggest marketing challenge. Just click the link to submit your answer. Thank you!   Read more

Episode 021: April Marketing Holidays | Compound Pharmacy Marketing

aprilholidays

It's April! The weather is finally warming up and that means pollen and ALLERGIES. So this week, I am going to write my post rather than record it because otherwise you would hear me sneezing every few minutes and I'd never make it through the podcast. So this week, I'm sharing with you several April Read more

Episode #020: The Biggest Fear | Compound Pharmacy Marketing

thebiggestfear

Research shows that public speaking is the number one fear of most people. And number two is death. So most people would rather die than give a speech! If you are like me and enjoy public speaking, this statistic is confounding. But public speaking is not the fear I am referring to. There is a bigger fear Read more

Episode #019: Offbeat Holidays for March | Compound Pharmacy Marketing

marchholidays

March is here and you may be trying to figure out what o do as far as marketing is concerned. There aren't any real holidays in March but that doesn't mean you can't celebrate some off beat holidays in March. In this week's podcast, I share with you some holidays you can celebrate in March and use to Read more

Episode #018: Recipe for Social Media Success | Compound Pharmacy Marketing

recipe for social media success

There is so much to know and choose when it comes to social media success. First there are a ton of platforms from which to choose. Should you do Facebook, Twitter, Instagram, YouTube? The answer lies in where your audience is. Depending upon how your audience likes to engage online, you can choose a platform Read more

Episode 017: 5 In-store Marketing Ideas to do While It’s Cold & Snowy | Compound Pharmacy Marketing

5 in-store marketingideas

If you are like me here in Washington, DC, you are probably either dealing with a lot of snow or dealing with insanely cold 0-20 degree temperatures. Either way, you probably don’t want to go outside to visit a doctor until sandal weather comes  So I’m going to share with you 5 in-store marketing ideas you Read more

Episode #016: Do You Have a Mobile Friendly Website?

mobilewebsites

Have you ever checked out a website, maybe a restaurant or other venue while on your phone and realized that you can barely read the type? Or worse it has flash and you have no idea what's on the page (this applies to iPhone users). Or maybe you can see the site but you have to keep scrolling back and forth Read more

Episode #015: 9 Healthcare Apps for Patients | Compound Pharmacy Marketing

9 healthcare apps for patients

Mobile apps are becoming even more popular in the healthcare industry. There are dozens of apps for doctors and pharmacists to use as a reference. And now there are a great deal of apps for patients as well. As part of your marketing efforts consider gifting healthcare apps to your patients who may be looking Read more

Act Now! | Compounding at Risk | Compound Pharmacy Marketing

keepcalm

Last week I interviewed Tim Reihm of the Alliance for Natural Health. The conversation on my podcast was about USP general 800 which potentially puts compounders at risk. After listening to the podcast, make sure you act now to keep compounding safe. Read more

Episode #015: Compounded Medications at Risk | Compound Pharmacy Marketing

rxrisk

This week, a Facebook friend contacted me about an article she read on the Alliance for Natural Health blog.  I read the post and contacted the organization to have them explain more about what these standards could mean for compounders. You can listen to my interview with Tim Reihm, Director of Read more