This week's blog is a simple one. I just want to do a short survey to find out what's your biggest marketing challenge. Just click the link to submit your answer. Thank you!
Research shows that public speaking is the number one fear of most people. And number two is death. So most people would rather die than give a speech! If you are like me and enjoy public speaking, this statistic is confounding. But public speaking is not the fear I am referring to. There is a bigger fear
If you are like me here in Washington, DC, you are probably either dealing with a lot of snow or dealing with insanely cold 0-20 degree temperatures. Either way, you probably don’t want to go outside to visit a doctor until sandal weather comes So I’m going to share with you 5 in-store marketing ideas you
My mom had a stroke last month. She was in the hospital for nearly 6 weeks. I finally got her transferred over to George Washington Rehab Hospital to start getting her better. Once I got her all checked in, I went back to get my car and go home only to discover that the parking was $22! I decided right then
When I started marketing years ago, there wasn't a lot of training for us. So we made a lot of mistakes and learned through trial and error. As I began to go out and see doctors with clients I began to see some of the mistakes I made and wanted to help them avoid those. So this week, I am discussing 7
Of all the questions I receive on a regular basis, this is probably one of the most popular ones: How do I get past the gatekeeper? (or window witch as I have affectionately heard her called LOL) Well in this podcast I will share with you some ways on getting not just past her but next to her so she can
This week I received a question about marketing topical creams and gels to doctors. For me this is not different than marketing other compounding products. The key is to find out the doctor's needs and how what you have can fit into their practice. Check out the podcast to learn more about marketing topical
This week I received a question that I get quite often when coaching clients. What do I wear when i visit the doctor's office? well there are a few choice. You can wear suit/ dress, lab coat or scrubs. In this week's podcast I'll discuss which one could be best for you. Welcome to the Compound Pharmacy