Episode #020: The Biggest Fear | Compound Pharmacy Marketing

Research shows that public speaking is the number one fear of most people. And number two is death. So most people would rather die than give a speech! If you are like me and enjoy public speaking, this statistic is confounding. But public speaking is not the fear I am referring to. There is a bigger fear Read more

Episode #019: Offbeat Holidays for March | Compound Pharmacy Marketing

March is here and you may be trying to figure out what o do as far as marketing is concerned. There aren't any real holidays in March but that doesn't mean you can't celebrate some off beat holidays in March. In this week's podcast, I share with you some holidays you can celebrate in March and use to Read more

Episode #018: Recipe for Social Media Success | Compound Pharmacy Marketing

There is so much to know and choose when it comes to social media success. First there are a ton of platforms from which to choose. Should you do Facebook, Twitter, Instagram, YouTube? The answer lies in where your audience is. Depending upon how your audience likes to engage online, you can choose a platform Read more

Episode 017: 5 In-store Marketing Ideas to do While It’s Cold & Snowy | Compound Pharmacy Marketing

If you are like me here in Washington, DC, you are probably either dealing with a lot of snow or dealing with insanely cold 0-20 degree temperatures. Either way, you probably don’t want to go outside to visit a doctor until sandal weather comes  So I’m going to share with you 5 in-store marketing ideas you Read more

Episode #015: 9 Healthcare Apps for Patients | Compound Pharmacy Marketing

Mobile apps are becoming even more popular in the healthcare industry. There are dozens of apps for doctors and pharmacists to use as a reference. And now there are a great deal of apps for patients as well. As part of your marketing efforts consider gifting healthcare apps to your patients who may be looking Read more

Episode #015: Compounded Medications at Risk | Compound Pharmacy Marketing

This week, a Facebook friend contacted me about an article she read on the Alliance for Natural Health blog.  I read the post and contacted the organization to have them explain more about what these standards could mean for compounders. You can listen to my interview with Tim Reihm, Director of Read more

Episode #014: Want More Patients? | 1derful Wednesday

It's the end of the year and you are probably taking a look back at this year to see if you ave accomplished your goals. Did you reach that weight loss goal? Learn a new language? Get as many new patients as you would have liked? If you answered no to the last question or even if you didn't and just want more Read more

Episode #010: 7 Lessons I Learned About Marketing While Biking | 1derful Wednesday

My mom had a stroke last month. She was in the hospital for nearly 6 weeks. I finally got her transferred over to George Washington Rehab Hospital to start getting her better. Once I got her all checked in, I went back to get my car and go home only to discover that the parking was $22! I decided right then Read more

Episode #009: 7 Mistakes Marketers Make When Marketing to Doctors | 1derful Wednesday podcast

When I started marketing years ago, there wasn't a lot of training for us. So we made a lot of mistakes and learned through trial and error. As I began to go out and see doctors with clients I began to see some of the mistakes I made and wanted to help them avoid those. So this week, I am discussing 7 Read more

Episode #008: I Just Can’t Get Past the Gatekeeper

Of all the questions I receive on a regular basis, this is probably one of the most popular ones: How do I get past the gatekeeper? (or window witch as I have affectionately heard her called LOL) Well in this podcast I will share with you some ways on getting not just past her but next to her so she can Read more