Episode 021: April Marketing Holidays | Compound Pharmacy Marketing

It’s April! The weather is finally warming up and that means pollen and ALLERGIES. So this week, I am going to write my post rather than record it because otherwise you would hear me sneezing every few minutes and I’d never make it through the podcast.

So this week, I’m sharing with you several April holidays for marketing that you can use to market to doctors and patients.

This month is International Customer Loyalty Month– use this month to celebrate your customers who come in and do business with you on a regular basis. Perhaps a wine and cheese or dessert night where you let them know just how much they mean to you.

Month of the Young Child– what better time to market to parents and pediatricians than this. Use this month to share about dosage forms and flavorings that will help children to take their meds easier. Learn more about marketing to pediatricians by clicking here.

Pets are Wonderful Month– Well obviously here’s your chance to market to veterinarians and pet owners. Google and find out how many dog owner groups or bird groups are in your area and volunteer to speak to them at their next meeting about how compounding can help their pets be more compliant in taking their medications. Learn more about marketing to vets by clicking here.

I suggest starting with these for April then check back weekly as I share more marketing holidays you can use throughout the month.


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